Back links are a critical component when it comes to why a site ranks where it does.
On page SEO is important too (especially on larger sites) but every seasoned SEO’er knows that back links is where the action happens.
What to look for in a quality back link:
- Outbound links (total #, relevancy of other domains, position on the page, nofollow or not)
- Relevancy of link/page
- Good anchor text
- PageRank of the page (and domain)
- Domain age
- Server/whois location
- Rankings in the search engines
- Back link profile of the domain
Anything that could prove the site is breaking guidelines – Stay AWAY