Google Reader is not just another Google product. It is, but it isn’t.
Google changed the RSS game by not only creating an easy and fun to use RSS reader, they made it easy to track site updates even if the site did not have a standard RSS/Atom feed. Google also bought feedburner back in ’07.
“Screen Scraping” or the track changes feature was recently disabled. For those of you doing reputation management may have to venture out beyond Google reader. Sure, there is Google Alerts, but that is not always the most precise way to stay on top of brand activity. One would be wise to not rely on the Google index for reputation management.