9/24/2010 – Google officially announced that the Adwords keyword tool is no longer in the beta phase.
This is a MAJOR announcement and changes the way we do day-to-day operations. The OG team recommends going through all of your keyword lists again with the new Adwords tool. So far, this is the best way to check Google estimates for organic search. Wait until you hear what the major changes were!
The Adwords blog has this to say,
“The Keyword Tool’s benefits include:
- Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results.
- Easy Keyword Refinement: Filter results by word or keyword match type.
- Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword.
- Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more.”
The ONE item really worth highlighting is this,
“we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only.”
Most of these features were in the last beta version. The only REAL difference is supposedly in the accuracy and source of the data which is all most of us care about.
There are already complaints about the estimates though so we will just have to test it out and see first hand.