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  • 10:29

    Great Jobs Waiting On Marketing Pilgrim’s Job Board!

    » Andy Beal\'s Marketing Pilgrim

    One of the most effective (and fun!) parts of the Marketing Pilgrim community is our job board. We are constantly hearing of companies who were thrilled with the candidates that came from our great readers (post your job listing now).

    On the flip side, if you are looking for a job make sure you check our marketing job listings regularly. These update every day and despite the economic times this is a great industry to be looking for your next great opportunity. And we want to help!

    Here are a few jobs that we cherry picked from the list today

    Digital Marketing Manager for Nokia in Paris

    Online Marketing Specialist for Red Hat in Raleigh, NC

    Senior Marketing Manager – Social Media for Microsoft in Tacoma, WA

    SEO Engineer at ADP in Redwood City, CA




    These are just a few of the great jobs that are currently listed and new jobs show up every day. So if you are looking for a new gig or you are an employer or agency looking to list your interactive marketing, search, social media and other openings try out the Marketing Pilgrim Job Board today!

    Oh and by the way, at only $27 per month per listing it’s hard to say no.

    Join the Marketing Pilgrim Facebook Community

  • 10:11

    Googleplex All a Buzz of Android Honeycomb

    » Andy Beal\'s Marketing Pilgrim

    Apparently today is “Android day” and I didn’t get the memo.

    It’s also a “no news so let’s slap up some videos day” on Marketing Pilgrim.

    Exhibit B, Google’s Mountain View HQ–aka the Googleplex–took delivery of a giant honeycomb to mark the launch of Android 3.0 for tablets.

    Pity the guy whose job it is to go to work and dress in a bee costume and dance for the Googlers.


  • 10:00

    How To Define, Measure & Test Conversion Events

    » Search Engine Land
    It is a truth universally acknowledged, that a single website in possession of good traffic must be in want of conversion events.  As much as this is a dreadful hack of the famous opening line to Pride and Prejudice – it is sadly, a truth not universally acknowledged among site owners. Even...

    Please visit Search Engine Land for the full article.

  • 09:49

    SEO Is there really a White Hat way of doing it?

    » Back Links Forum
    Well im fed up with google and seo in general. It seems anything you do is against the TOS in googles eyes

    here is a quote

    Originally Posted by google
    Link schemes

    Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results. Examples of link schemes can include:

    * Links intended to manipulate PageRank
    * Links to web spammers or bad neighborhoods on the web
    * Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
    * Buying or selling links that pass PageRank

    The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors?

    It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.

    Once you've made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.
    One keyword im currently working on the top 10 is litterally made up of reciprocal and paid links. Now paid links I can understand that google cant always get that right but reciprocal how can they get that wrong its so easy to tell most of the time the page is called links ffs. Should be a simple way to create a algorithm to check this.

    So all of the competition is doing very well with using something blatantly mentioned in googles TOS

    And now the algorithm is putting more hassle with people using profile links, blog links, article spins and our general so thought "black hat" techniques. But obviously according to TOS so is reciprocal linking a black hat technique.

    So I wanna be white hat completely or just give up SEO completely but is there any way of being white hat and getting results?

    At the moment I have

    article(content) - digg - stumbleupon - facebook(linked to twitter)

    Then Ive ran out of ways to generate links that would give results lol. Something makes me think this wont cut it then you have the worry of using the same site for linking back to your site.

    As for creating good content and they will come thats aload of rubbish. I have a really great site but without backlinks and people visiting it they wont end up linking back to it if they ever would anyway. I know with my site that runs facebook that 200 visitors visit a day and I incentive them to join facebook and lucky if 1 likes on facebook. So people linking back because its good doesnt happen. That only works if theres a huge fan base or a company product of high standing with tv campaigns etc running.

    Is SEO supposed to be that you stick on your gray hat and just get on with doing what works then adapt when changes come or is there a real white hat way that could work for long term success?

    Or should I just think about moving to social media which has been high on my thought process lately.

    Please reply only based on working with a white hat ethic. I know all about profile links and everything else that people might be happy using but that is not the point of this post.
  • 09:35

    The 15 Minute Paid Search Tune Up: 3 Quick Fixes

    » Search Engine Land
    In preparation for my upcoming appearance at SMX West as a PPC pro in the Paid Search Tune-up Clinic with the SMX Mechanics session, I’ve been thinking more about quick fixes for paid search marketing accounts. Next time you are waiting to get your oil changed, login on your laptop and consider...

    Please visit Search Engine Land for the full article.

  • 09:25

    Yahoo Turns 16 Years Old

    » Search Engine Land
    On March 1st, Yahoo turned 16 years old – celebrating their sweet 16, as they put it. Yahoo was founded by Jerry Yang and David Filo in January 1994 but was incorporated on March 1, 1995 in Santa Clara, California. Since then Yahoo has been through CEOs, including Terry Semel who was replaced...

    Please visit Search Engine Land for the full article.

  • 09:17

    Top 5 Ways To Use Search For Branding

    » Search Engine Land
    Search is typically thought of exclusively as a direct response medium with the objectives of driving traffic and customer acquisition. Direct response channels are measured in terms of things like response rates, purchases, and consumer action. These metrics fit in neatly with search because it is...

    Please visit Search Engine Land for the full article.

  • 09:01

    5 Money-Saving Strategies for Localized Websites

    » Search Engine Watch
    How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. ...
  • 08:59

    Saab Cars to Come with Personal Android

    » Andy Beal\'s Marketing Pilgrim

    While driving 400+ miles over the weekend, Mrs. Beal suggested it would be a great idea to add Google Maps and local search information to our SUV’s built-in navigation. I managed to impress her–OK, maybe just myself–but recalling the 2007 announcement that BMW was going to do just that.

    Four years on and I don’t know if that ever came to fruition. However, I do know that Saab is about to get a whole lot of Android added its line-up of cars.

    IQon provides an embedded computer platform in the car with a modem which automatically connects to the internet when the car´s ignition is switched on. An 8-inch touchscreen provides access to services, including audio and entertainment streaming, online navigation and on-board music storage.

    Our open innovation strategy, using the Android operating system, will keep the provision of in-car infotainment up to date.

    Well played Saab, well played!

  • 08:48

    Twitter Putting Focus On SMBs For Ads Growth

    » Search Engine Land
    Like Google before it Twitter hopes to tap the massive base of small and medium advertisers for ad-revenue growth. According to data in the Wall Street Journal, there are currently about 100 small advertisers using Twitter’s “promoted” ad products. By contrast there are “125...

    Please visit Search Engine Land for the full article.

  • 07:01

    Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    » Search Engine Watch
    Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing. ...
  • 06:07

    I Have Doubt on Google SERP Results

    » Back Links Forum
    Hello forum,
    I am trying to rank a keyword, but I don't know how to treat the same keyword over localized Google engines.

    In other words, if I search my targeted keyword on the key is on position #6.
    I cannot find the very same keyword on Totally absent!

    How is possible? Is there in your opinion a way to control that?
  • 05:16

    Best Click Thru Configuration For MFA Micro Niche Site

    » Back Links Forum
    Hey Ive been trying to squeeze the most clicks out of my micro niche adsense sites as I can and Ive been playing around with configuration. Im using xfactor type themes and what Ive noticed gets me the most clicks is to just have a simple menu on the right side bar with a privacy policy, about us, contact, and sitemap link that way it gives people less opportunities to click around and get lost.

    But what Ive been trying recently is taking the menu down and having it in the footer, then put a list of recent posts on the right side bar. Im thinking that the juice from all my backlinks made to the home page will flow to those recent post links and push those pages up for their keywords.

    So now its possible that people will click on my posts instead of ads and get frustrated or lost, but in theory by having the posts linked on the home page where most of the juice is flowing the individual posts should rise up for their keywords and I should get more traffic and more clicks.

    Anyone care to share what micro niche adsense configuration has worked best for them?
  • 04:13

    CPC Estimator - Best tool or Service?

    » Back Links Forum
    Whats the best CPC estimator software or service? I usually just use google kw tool and check at semrush to see what people are paying for each kw, but I'm looking to make a adsense site in a new niche and the CPC seems unbelievably high?

    Also how does CPC estimate for adwords match up against Adsense, does google keep a set % or is it always diffrent?
  • 04:09

    Blogs Powered by Disqus... Does it Bring any Good?

    » Back Links Forum
    Hi people... I wonder if this type of backlinks/comments from blogs powered by disqus will have any effect... Are this backlinks getting indexed? Need some enlightenment on this..

  • 01:52

    Google Trying To Minimize Collateral Damage From “Farmer” Update

    » Search Engine Land
    Google is aware that some “good” sites have been hurt by the recent Farmer algorithm update and is working to fix the problem already. That’s according to a story that focuses largely on Cult of Mac, an Apple-centric blog that lost 80% of its keyword rankings according...

    Please visit Search Engine Land for the full article.

  • 01:01

    Dear European Commission: Please Don't Ruin PPC

    » Search Engine Watch
    While reading and answering the questions in the two documents my agency has received, I feel a growing unease that the bureaucrats who will ultimately pass judgment on Google may do more damage than good. ...
  • 22:04

    Warrior Forum WSO Section - Legit or Scams?

    » Back Links Forum
    Just wondering what you guys think about the WF WSO section. My main question/issue with the area is: So many of the guys marketing their products there claim to be making sick money, but yet are giving away their 'secrets' for $10 a pop. Why would you sell your system for making money and create thousands of competitors for yourself for maaaybe $10-20k? Wouldn't you just keep it to yourself and continue to make huge amounts of money? Why stop what you're doing and develop a product which you then go on to sell for peanuts?

    My second issue with the WF is that I've had negative reviews deleted (as well as this exact thread topic). This makes me think that the WF is heavily biased towards promoting those WSO products without regard to whether the people buying them are getting scammed. Any thoughts?
  • 21:18

    Not ranking for any of my keywords

    » Back Links Forum
    So I've created a new site, that's doing pretty well...With Adwords only. Made about $600 profit in the first 9 days, and excited as I was after adding up the numbers, I checked out my site vs rankings.

    I'm not even in the first 100 pages of Google, and the site is about 2 weeks old. I've got about 320 backlinks so far in Yahoo Site Explorer, BUT not even indexed in Yahoo!

    Any ideas?

    The ONLY backlinking I've done is some blog posting using Scrapebox.

    Thanks alot.
  • 20:26

    Google Doesn’t Sign Up As Facebook Ad Provider

    » Search Engine Land
    As of today, Facebook developers aren’t allowed to monetize their apps with ads from Google AdWords. And that news has many developers upset with some talking about abandoning Facebook altogether. The problem seems to be about Google’s decision — conscious or otherwise — to...

    Please visit Search Engine Land for the full article.

  • 20:17

    Now Accepting Session Pitches For SMX Advanced Seattle

    » Search Engine Land
    Do you have a topic you’d like to see covered in a session at SMX Advanced Seattle on June 7-8, 2011? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Please...

    Please visit Search Engine Land for the full article.

  • 18:26

    Comments Made On Facebook To Appear On Sites

    » Search Engine Land
    Content sites that once benefited from raucous discussion in comments have complained that some of the conversation has been drained off by social media sites like Facebook and Twitter. Facebook today announced changes to its Comment Box widget that will plug the hole a little and keep at least...

    Please visit Search Engine Land for the full article.

  • 17:42

    SPONSORED MESSAGE: 60 Tactical Sessions. 150+ Expert Speakers. Less than a week til SMX West — Register Today!

    » Search Engine Land
    60 Tactical Sessions. 150+ Expert Speakers. Less than a week til SMX West — Register Today! Join us March 8-10 in San Jose, CA for exceptional content on SEO, PPC, social media marketing and more. Check out the multi-track agenda. At SMX West, more than 150 of the world’s most...

    Please visit Search Engine Land for the full article.

  • 17:11

    SearchCap: The Day In Search, March 1, 2011

    » Search Engine Land
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp: Google Told Us “Our Way Or The Highway” If you wanted to see Yelp reviews for a particular restaurant you could either go to or you...

    Please visit Search Engine Land for the full article.

  • 17:00

    Yelp: Google Told Us “Our Way Or The Highway”

    » Search Engine Land
    If you wanted to see Yelp reviews for a particular restaurant you could either go to or you could go to Google’s Place Page for that same location — and that’s what Yelp is worried about. For the past year or so Yelp and Google have been a little like the two Koreas, not...

    Please visit Search Engine Land for the full article.

  • 16:59

    DuckDuckGo Adds Yelp, The Free Dictionary To Search Results

    » Search Engine Land
    DuckDuckGo has added two new content providers to its “zero-click” search results: local business listings from Yelp and definitions from The Free Dictionary. Zero-click results are similar to the “one box” or “quick answers” that other search engines offer. Do a...

    Please visit Search Engine Land for the full article.

  • 16:44

    New Mobile Rewards Keep Advertisers in the Loopt

    » Andy Beal\'s Marketing Pilgrim

    It’s been more than two years since Loopt promised to bring local business advertising to cell phones. According to the WSJ, that plan is supposedly near to fruition:

    On Tuesday Loopt, a social network catered to mobile-device users, unveiled a plan to allow advertisers to send alerts to Loopt users, based on their location, when they want to offer them an limited-time deal.

    A restaurant looking to fill empty seats, for example, could alert a nearby Loopt user of a special price for a meal if they arrived first, says Loopt’s chief executive Sam Altman, in an interview. “We’re very excited about this,” he says.

    Think of it as Groupon meets Foursquare meets Yelp. Advertisers can send ads based on the close proximity of one of Loopt’s five million users and offer-up a deal that may be too delicious to pass up (pardon the pun).

    Depending on how you look at it, the fact that users don’t have to check-in to receive the offer, is either really cool or really annoying. Fortunately, Loopt users will have to opt-in to receive the Rewards Alerts service.

    Now, if the ads could include targeting based on my eating habits, this could be a winner. If Loopt knows that I tend to grab a Dunkin Donut around 10am, then it would make sense for Krispy Kreme to try and get a piece of that action–the next time I pass by at that time.

    Of course, this assumes you use Loopt. I don’t, but the prospect of free food–or a discount on a new pair of sneakers–has peaked my curiosity enough to try it out.

    I just need to wait for the service to expand beyond Austin–although I will be in Austin for PubCon next week. FTW!


  • 16:20

    Gregorysmith is a fraud

    » Back Links Forum
    post deleted point was made :P
  • 16:16

    BlastBank Notes

    » Back Links Forum
    Just wanted to note that after 30 days of BlastBank I checked the unique URLs and found that there were 6122 unique URLs in their database.

    1252 Domains had a PR1+
  • 16:09

    Bing Shopping Incorporates Natural Language Search

    » Search Engine Land
    If you search for “cashmere sweaters under $100″ on Bing or Bing Shopping, the search engine now understands what you mean, returning results for products in the category under the price point specified. Microsoft announced the ability to recognize price constraints today, describing...

    Please visit Search Engine Land for the full article.

  • 16:04

    Google algorithm change or Google slap?

    » Back Links Forum
    I haven't looked much into this new 'algorithm change' as individual article directories and Web 2.0 is not really interesting to me as anything but distribution methods, but I really doubt that there have been any real 'algorithm change'.

    After reading Aaron Walls excellent article on, it does seem like this recent change is nothing more than a bunch of slaps and penalties for well known article mills. Seems like it is all PR at this point with Google. Why didn't Ehow get affected by this so called algorith update? Aaron Wall makes an excellent point that slapping Ehow could have huge consequences for Google as to making political enemies. The difference between Demand Media and other content mills is that they've recently gone public and so have attracted the interest of old money and people/institutions with political power.

    Does anyone have any real proof that there has even been an algorithm change? To me it just looks like Google slapped a top 50 list of content mills.

    I have to say, the way Google operates at the moment is not really encouraging, but in the short term, this recent change should be good for smaller webmasters.
  • 15:54

    Successful Site Architecture for SEO [SES London 2011]

    » SEOmoz Blog

    Posted by richardbaxterseo

    For today’s blog post, I’m going to write about my favourite topic of all, site architecture for SEO. This write up is based on my recent presentation at SES London 2011, and rather than just posting the slide deck I thought it might be fun to write up a few of the slides with a commentary for each.

    To help me recall all of the points I made, I’ll imagine myself stood at a podium with my speaker lanyard round my neck while I’m writing...

    What is site architecture?

    For me, great site architecture is all about improving how users and search engines find their way around your site. It’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it. The same applies to search engines, by flattening your site architecture; you can make potential gains in indexation metrics such as the number of pages generating search engine traffic and the number of pages in a search engine index.

    How many clicks from your homepage to your deepest content?

    If you’ve never watched Rand’s Whiteboard Friday on Flat Site Architecture, you definitely should. The principle of reducing the number of clicks between your homepage and your deepest layer of content is as important today as it was back in March 2009:

    SEOmoz Whiteboard Friday - Flat Site Architecture from Scott Willoughby on Vimeo.

    What does a not so good site architecture look like?

    Let me explain with this handy diagram:

    Imagine this sitemap describes a very simple site layout. To get all the way to the bottom (the very deepest layer of content) search engines and users are expected to embark on a 6 click descent. That’s a lot of clicks! That level of depth certainly isn’t ideal; you might expect pages that are deeply buried in the architecture to have fewer internal links and be less visible in search engine results, even for very long tail queries.

    Creating a flatter site architecture

    Most SEOs argue that pages buried very deeply in the architecture might not receive enough link juice to be visible in search engine rankings. Certainly it remains true that by promoting content “up” the architecture, you can improve its overall rank. This process is called “flattening”.

    Let me explain with this handy diagram:

    Here, we've increased the number of links on each page and reduced the number of clicks to the very deepest level of content, effectively flattening the site architecture.

    There’s another important point that’s worth covering before we move forward. The concept of cross linking and silos.

    What’s a Silo?

    In a really simple sitemap, pages tend to link down to their "children". The homepage links to a category level page, and category pages link to product pages. Sometimes, a child can link back to a parent via the breadcrumb.

    In this situation, you’ve got a vertical silo. There’s lots of link juice flowing down your site architecture, but not across.

    Let me explain with this handy (but not quite so well drawn) diagram:

    You can see in the diagram, we’ve got a well linked to internal page stuck in a silo. A useful way to solve this problem is to devise methods to cross link your content, focusing on what users might find handy in their journey around your site.

    Here are a few examples of cross links in travel, retail and article based architectures:


    - Similar destinations
    - Nearby hotels / Landmarks
    - Most popular / top countries
    - Most popular / top cities
    - Recently reviewed locations / hotels / resorts


    - Popular products in this category 
    - Related (complimentary) products 
    - Users who viewed this item eventually bought 
    - Top rated / recently reviewed items
    - Frequently searched items / categories

    Articles / Blogs

    - Similar posts
    - Popular posts
    - Recent comments

    Sometimes improving your cross link strategy can be as simple as reviewing your site wide links. Here’s an example of a “top products” navigational element on a retail site on this “mother’s day gifts” category page. Our friends at PrezzyBox vary their links based on the page the user is on, creating more cross links and potentially adding more user value at the same time.

    Navigation that reflects user behaviour

    What are users looking for when they land on one of your pages? Sometimes, they tell you. When was the last time you looked at your internal site search data on a page specific level to find out?

    In analytics, head to Content > Site Search and take a look at the “Top Searched Content” report. You’ll see the number of searches conducted on your site by URL and you can drill down to find out what those search terms were.

    If users are looking for a very specific thing on one of your webpages, and they’re frequently having to search, maybe they can’t see it on the page. Try creating navigation to reflect internal site search behaviour. link to popular searches from their homepage. These links could easily be swapped with links to the most relevant category page or product but either way, it's pretty easy to see what's popular on their site and I imagine it's a potential usability / CRO win too.

    You want how many links on my homepage?

    In my presentation I acknowledged that sometimes, it’s hard to fit in all the links we need on a page while maintaining the integrity of the site design. In my presentation I gave a special nod to two examples of navigation that I think are pretty cool for users and work just fine for search engines.

    Cheapflights have CSS styled dhtml drop down style navigation on their homepage to show more links to destinations of interest to their visitors. If a user clicks “more” they get more options.

    I’ve liked the architecture for a long time. They code very nicely too. Check out this CSS styled carousel on their homepage. The links are marked up nicely, visible in text only mode (as the diagram shows), the CSS takes care of the layout and images and a little JavaScript takes care of the rest.

    I covered a lot more examples in the presentation, but those were my favourite. Here's the slide deck for the rest:

    Architecture is more than just internal links

    Obviously there’s a lot more to site architecture than internal links – I’d be honoured to take requests for future posts, so if there’s something you’d like to see covered, let me know in the comments.

    In the mean time, if you'd like the slide deck, head over to Scribd or download it from our downloads page.

    Do you like this post? Yes No

  • 15:45

    The Internet is Key for Community Involvement

    » Andy Beal\'s Marketing Pilgrim

    The internet is famous for its ability to connect us with people all over the world, but a new survey from the Pew Internet and American Life project shows that it’s also important on a local level.

    The study, which was conducted in San Jose, Calif., Philadelphia and Macon, Ga. was designed to measure the effectiveness of local, community and civic communications.

    The majority of respondents agreed that access to a broadband connection was very important and 34% said that having the internet majorly impacted their ability to participate in the community.

    Oddly, the survey found that many people with broadband connections were more critical of their local government which could be based on the fact that they have more access to information. If you don’t see all the people complaining about the road construction, you may think the city is handling the issue just fine.

    Social media is a growing trend when it comes to local information. 32% of the internet users surveyed use a social networking site to stay in touch with their community, 19% use local blogs, 19% are on an email list and only 7% turn to Twitter for local news.

    In order to test the accessibility of local information, participants were asked to find a variety of information such as school budgets and details on community services. Google was a popular choice for the search, and in each town, one local news website rose to the top of the list. Rarely did the searchers access the actual community websites and even when they did find the information only 37% said it was clear and understandable.

    What is clear is that communities could be doing a better job disseminating information. Informed people are happy people (except for some broadband users as noted above) and happy people are more likely to get involved in their community and that’s good news for everyone.

    Your mission is to take a moment to think about what you can do to help your community. It doesn’t matter if you sell products internationally, as a business you should support the town where you live, shop and play.

    Have any great ideas for how a local business can get more involved with the community? Let us know in the comments below.


  • 14:39

    How SEO Agencies Boost ROI for In-House Marketers

    » Bruce Clay

    At Bruce Clay, Inc., we’ve seen results with clients who are as committed to in-house SEO success as we are. As an SEO agency, we work to better educate our clients so that it creates a ripple effect within their corporate business structure. Internet marketing and SEO are becoming more and more crucial to businesses in every industry, and we focus on putting the power into the hands of our clients.

    One such client is Salem Web Network (SWN). SWN has been a long-term partner of ours who experienced incredible results because of their willingness to learn, adapt and implement.

    When in-house marketers such as the team at SWN are proactive in understanding the process, are open to taking suggestions from the people who understand SEO, and truly work with agencies as a part of their team and vice versa, everyone succeeds.

    A case study of a sampling of six month’s worth of data for SWN, beginning on Day One of becoming a client of BCI, showed massive improvements in rankings, traffic, PageRank and conversions.

    Aside form the technical tactics and overall strategy we provided, what truly made this work was SWN’s commitment to providing support from the top down, and allowing for resources when needed to ensure SEO was not just a “phase” in the big-picture marketing plan.

    In this post, we’ll talk about some of the elements that go into successfully implementing in-house SEO on a large scale, using best practices and SWN as an example. If you want to view a snapshot of how Salem Web Network and Bruce Clay, Inc. created in-house SEO success, view the case study.

    Implementing In-House SEO on a Large Scale

    Implementing a large-scale SEO project in-house is no easy task — especially if you’re working with a big company that has several Web properties. And even though the scope and strategy varies from client to client, the ingredients for in-house SEO success are typically the same. This includes things like company-wide commitment, SEO education and training, access to an expert knowledge base, creating operational processes and much more.

    In a recent post, Jessica touched on some of the things required for implementing in-house SEO and what you need to succeed. SWN is a perfect example of a client that understood what was necessary to their SEO success.

    Yesterday, I gave a presentation alongside SWN on the importance of SEO to in-house marketers. This presentation was arranged by SWN because they’ve seen such success with their in-house SEO, that they wanted to share the importance of it with other businesses in their industry.

    To briefly give a background on SWN, it’s the online division of Salem Communications, a national broadcasting and publishing corporation. When SWN partnered with BCI, it had already experienced success with its websites without SEO, but felt it was at a marketing plateau.

    The team at SWN was looking to increase their organic rankings, traffic and conversions for several of its Web properties. Beyond the SEO tactics (which you can view in the case study), what truly made this SEO strategy so successful for SWN was:

    1. Taking a proactive approach to SEO education on both BCI and SWN’s part, ensuring the company was setup for long-term success.
    2. A company-wide commitment to SEO, with buy-in from the top down, and a willingness on SWN behalf to implement the tools given to them by the team at BCI.
    3. Implementation as part of an ongoing business management strategy and not just a process or set of tasks done once.

    Requirement: Being Proactive with SEO Education

    At BCI we have a strong commitment to educating our clients so as to create an environment of learning and continuing success. If a client better understands the basics of SEO, as an agency, we are ensuring that a true dialogue will be possible between our team and the in-house SEO/marketing teams.

    The benefit of this strategy serves both agency and in-house teams. In-house marketers will understand the process and what goes into a solid SEO strategy, so they are more open to the suggestions we are making. In the meantime, they learn how to implement SEO on their own, so they can be independently successful.

    That doesn’t mean in-house marketers will abandon an agency the moment they get the information they need. The initial knowledge transfer is more of a process to familiarize the in-house marketers with what SEO is, why it’s important, what to avoid, best practices and more.

    At BCI, we have a long-standing tradition to invite all clients to the SEOToolSet® standard and advanced training. In the case of SWN, we invited the Web marketing team to our SEO training classes so they could become acclimated with SEO as a whole and our practices.

    SWN jumped on the opportunity, and from top-level C-class executives to boots-on-the-ground implementers, they all took part in the education learning process.

    While not everyone takes us up on our invitations for SEO training, the clients that do, certainly experience the advantages. These types of clients see the opportunity that education provides, allowing their company to be an active part of the SEO strategy, versus just a one-sided relationship.

    Requirement: Company-Wide Commitment to SEO

    The people who sign the checks and run the client’s company – those are the same people who need to be committed to the SEO vision. That doesn’t necessarily mean the owner of the company or all executives will be an active part in the SEO process, but without their buy-in, the in-house marketers will not receive the support they need on a company-wide level.

    For any given website, you have a handful of key stakeholders, and not every one of those stakeholders works together in the same team – or even in the same location, in some cases. When you have top-level buy-in, you have the ability to work as a team towards an SEO goal, regardless of if you’re working for a small, large, national or global brand.

    For a large company like SWN, this was a key element in the company’s SEO success. The decision-makers at Salem understood the value of SEO to business success. This allowed for resources and restructuring, so that SEO implementation was possible on a large scale.

    And, the marriage of education and buy-in allows for ease of implementation. The team at BCI worked closely with the Web marketing team at SWN to put SEO concepts into practice. Because SWN understood the recommendations being made, they were able to be a part of the strategy and were enthusiastic to implement suggestions.

    If a client is looking for more in-depth SEO support, a good SEO agency should not only take the time to teach SEO concepts, but also educate on how to implement SEO into a company’s core business operations, especially if it’s on a large scale. At BCI, we don’t just talk technical jargon; we take the time to understand our clients’ businesses and work towards the common goal of their overall success.

    For SWN, BCI assisted their team to streamline their SEO operations, so it became a functioning and enduring aspect of the company’s marketing. If handled correctly, the relationship between in-house marketers and SEO agencies becomes a lasting partnership, even after implementation.

    After initial implementation, agencies then serve as consultants, teachers and sounding boards for SEO decisions and tactics moving forward. And with SEO being an ever-changing practice, agencies can serve as an extension of in-house marketing for a long time to come.

    What are some of the things that have worked for you and in-house SEO success? Please share with us in the comments below!

    About the Author
    Chris Hart is director of eastern region operations for Bruce Clay, Inc. You can contact him via twitter @Chris_Hart.

    How SEO Agencies Boost ROI for In-House Marketers was originally published on, home of expert search engine optimization tips.

  • 14:06

    Marketing Pilgrim’s ADVERTISERS Rock! Join Them Today!

    » Andy Beal\'s Marketing Pilgrim

    Here at Marketing PIlgrim we have two distinct groups we are very thankful for: our readers and our advertisers. This post is about our advertisers. Please make sure you check out their services.

    For those of you would like to reach our audience of top flight Internet marketing professionals we have sponsorship and advertising opportunities available for you too. You can also contact us today by email, editor [AT] marketingpilgrim DOT com.


    WPROMOTE – Superior search engine marketing
    Adgooroo – Insights that drive competitive advantage
    Text Link Brokers – Smarter links for higher rankings
    SEO Positive – SEO, website design, PPC, e-mail marketing, link building – Bloggers earn cash, advertisers build buzz
    Vertical Leap – Scalable all-inclusive search marketing at a fixed price
    PR Newswire – Content distribution, targeting, monitoring, measurement and online engagement
    Trackur – Social media monitoring tool


  • 14:02

    Ad Trade Groups Set Out to Make Measurement Makes Sense

    » Andy Beal\'s Marketing Pilgrim

    Three top advertising trade agencies are banning together to work on a new initiative they call “Making Measurement Make Sense.” What they want to do is work out a new standard for measuring the success of digital advertising that can be used across the board.

    The IAB (Interactive Advertising Bureau), the ANA (Association of National Advertisers) and the 4A’s (American Association of Advertising Agencies) announced their new initiative at IAB’s fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data.

    According to their press release, “Making Measurement Make Sense” has three primary objectives:

    • Define standard metrics and measurement systems that are transparent and consistent to simplify the planning, buying and evaluating of digital media:
      • Analyzing the current digital measurement situation from a business perspective
      • Defining a common currency for measuring online exposures
      • Developing generally accepted standards for brand impact measurement online
      • Creating an effective methodology for cross media measurement
    • Drive industry consensus around the solutions:
      • Gaining stakeholder input and driving consensus around the solution
      • Engaging industry leaders to champion the measurement process
    • Establish a measurement governance model which encompasses:
      • Creating a structure for an ongoing measurement governing body
      • Establishing a governance and standards-setting process
      • Developing an implementation plan for the roll-out of metrics, standards and management structure

    Nancy Hill, President-CEO of 4A’s says;

    “The leading marketing and media trade organizations have united to spearhead an ecosystem-wide solution to many of the critical issues in measurement. The confusion in this area has added costs to advertising agencies, which have been forced to use, subsidize and staff around increasing numbers of metrics and data in order to plan, purchase and post-analyze their media buys. This initiative will streamline and simplify those processes.”

    The question here is first, do we need a new system of measurement? For years, people have been saying that counting clicks is worthless. But what other options are there? How can we effectively measure engagement if not by the response to an action? TV and radio commercials manage it. No one clicks on the TV, yet we’ve found a way to properly charge for ad time and measure the results.

    With mobile, tablets, and in-car computers, we’ve come a long way from the days of the punch the monkey banner ads. And with the work being done with 3-D and QR codes, it seems like only a matter of time before print ads will pop out of the page to present a hologram image of a product. How will we measure the effectiveness of that?

    The bigger question is, can they come up with a system that works for all forms of digital advertising and can they get people to use it? When they talk about a plan for the roll-out of the new system it reminds me of when the US tried to go metric. It seemed like the right thing to do. The rest of the world was working in kilometers and meters, so we should be, too? But years later, most of us are still talking about feet and inches and we cook with cups and teaspoons. Will switching to a new digital measurement model be any easier or more effective?

    What do you think? Time for a change? Can we change? And do you have any thoughts on how we can better measure the success of digital campaigns?

  • 13:13

    what do you think about this?

    » Back Links Forum
    if i purchase a autoapprove blog list with the high domain pr only ranging from pr4 to pr7 what do you think the success rate will be if i place the backlinks in here?
  • 13:01

    10 Reasons Why You Can't Miss #SESNY

    » Search Engine Watch
    SES New York brings the answers you're looking for. Join us for 75+ sessions, featuring 120 speakers, dozens of express clinics, theatre presentations and networking opportunities. ...
  • 13:00

    fedup these nofollow linsk are killing me

    » Back Links Forum
    I submitted a backlink to a nofollow blog about a week ago. Since then i have had approxamtely 100 indexed backlinks with my acnhor text all pointing to my site and all nofollow. The reason i had 100 backlinks were ebcause they had a recent comment window on each new page and that showed my link somewhere on the page. So I panicked,i made another post on the blog and now on each new blog they make it shows the new backlink for a site i dont own in the recent comments window. I AM STILLR ECEIVING BACKLINKS DAILY. I even eamiled the webmaster asking him to delete my post and he hasnt replied,i now have over 100 indexed backlinks that have "link missing" in seo spyglass as the link info. How to stop this,its gonna kill my site
  • 10:23

    Google Images

    » Back Links Forum
    Does anyone have any tips on getting images into the top positions for google image search results?
  • 10:22

    Insights from Google’s Chief Business Officer

    » Andy Beal\'s Marketing Pilgrim

    We don’t normally put long videos up here at MP but this one might be worth your time.

    This interview with Nikesh Arora, Google’s newly named Senior VP and Chief Business Officer, was done on Bloomberg West which is a new TV offering covering the West Coast tech scene. We picked up the clip from Clip Syndicate. There is a lot of ground covered in 11 minutes or so. Enjoy.

  • 09:52

    Hello Chomp, Goodbye Android Market

    » Search Engine Land
    Given the massive number of apps now on both the iPhone and Android some people (especially tech bloggers) complain regularly about the “problem of app discovery.” In fact we don’t know if regular users are similarly vexed. But let’s assume they are. On Android in particular...

    Please visit Search Engine Land for the full article.

  • 09:16

    Google Adds More Trike Views To Google Maps Street Views

    » Search Engine Land
    Google announced they have added trike-view imagery to the Google Street Views. In 2009, Google introduced Google Bikes to pedal around the world capturing pictures of streets where cars could not venture. It has been over a year now and Google has added many of these “trike views” to...

    Please visit Search Engine Land for the full article.

  • 09:01

    B2-Believe: Targeting Decision Makers Using #LinkedIn

    » Search Engine Watch
    How to leverage LinkedIn's PPC platform to identify the B2B target audience of your dreams, and qualify that audience by way of LinkedIn organic search. Added bonus: serious Facebook targeting goodies. ...
  • 08:21

    Google’s Street View Shows More Off Road Sites

    » Andy Beal\'s Marketing Pilgrim

    While I write about Google’s Street View and their cars with mounted cameras that have caused considerable distress in some places of the world, I have never seen one in the wild. Another thing I have never seen is one of the Google Street View trikes that have been going places that cars can’t go.

    These trikes (to the right) have been busy for the past two years gathering data from places that cars just can’t get to. The trike was developed by a Google engineer during his 20% time on the job. reports

    Google’s Street View service has mostly been limited to places where cars mounted with cameras can drive. But now, Street View increasingly will include images of public and private sites ranging from selected hiking trails of the Rancho San Antonio Open Space Preserve near Los Altos to Sea World Orlando to Kew Gardens in London.

    To extend Street View to places beyond the reach of its ubiquitous Toyota Prius fleet, Google is using ungainly, 250-pound, 9-foot-long, human-powered trikes with a 7-foot stalk of cameras on the back. The trikes were the brainchild of Google engineer Daniel Ratner, who visited cobblestone alleys impassible to cars in Barcelona, Spain, and realized Google needed something to record universities, parks, trails and other places, many of them private, where cars can’t go.

    The Google LatLong blog provides a few pictures of where these trikes have been collecting data as well along with its announcement of releasing much of this new material for Google users to enjoy.

    In 2009 we introduced the Trike, a modified bicycle outfitted with Street View equipment, to visit these locations, from towering castles to picturesque gardens. The Trike team has been pedaling around the world, and today we’ve added more of these unique places to Street View in Google Maps.

    Here is an example of somewhere where no Prius could tread but the trike could thus providing Google users with pictures from the gardens at the San Diego Art Institute.

    So look for more information from Google’s Street View which is likely to be attached something else that we view often in Google: ads.

    Pilgrim’s Partners: – Bloggers earn cash, Advertisers build buzz!

  • 08:15

    On Twitter, Oscar Comes Up Short Against Super Bowl

    » Search Engine Land
    Sunday night’s Academy Awards came close to matching the Super Bowl’s overall activity level on Twitter. But, like the Pittsburgh Steelers or The Social Network, it came up just a bit short in the end. Twitter says its users sent a total of 36.4 million tweets in a five-hour span Sunday...

    Please visit Search Engine Land for the full article.

  • 07:30

    Resource Page Cocitation Analysis for Authority Link Builders (and Other Content Marketers)

    » Search Engine Watch
    By using this six-step process, link builders can determine what's in demand and the quality and characteristics of the most link-worthy content for their vertical. ...
  • 07:28

    Doors Are Open At The Marketing Pilgrim Writers’ Garage

    » Andy Beal\'s Marketing Pilgrim

    Ever read something here at Marketing Pilgrim and said “I could write something like that. In fact, I could write it better!” Ok, so you are like a vast majority of our readers .

    Many people contact us and say that they have a great idea for a guest post or something else. While we would love to facilitate each of those requests that’s impractical.

    To help more people have a voice and place to put these great ideas, we are rolling up the doors on the Marketing Pilgrim Writer’s Garage. Since the tech space is full of stories about how businesses got started in a garage we figured why not let aspiring (or established) bloggers have the same opportunity.

    What is the Marketing Pilgrim Writers’ Garage exactly?

    It’s a place where anyone can submit a post to us here at MP. We have a ‘garage’ set up where we will house these posts (after we have approved them for content etc) and when one catches our fancy we may move it over to the main Marketing Pilgrim site. It’s that simple.

    Why are we opening the Garage?

    We look for guest posts often but even more often we are pitched with the ‘next great post’ idea. We respect that kind of passion but we can’t just let everyone have a crack at posting on Marketing Pilgrim for many reasons, not the least of which is time and resources.

    We have also found that even when we set up a post it can be a much longer process to get it done and posted. With the Writers’ Garage we eliminate the ‘guess work’ and have a place where people can post at their leisure. If something catches our eye we can put it on the main blog. In the end, the reason the post happens is because of a writer’s effort and ingenuity.

    What are the rules?

    They are pretty simple. The post has to be about the marketing world. We specialize in Internet marketing but we are not restricting posts to just that area because we believe that online and offline marketing worlds should work together so why not let our content reflect that?

    Posts must be at least 250 words to be considered for the main site and a good rule of thumb would be that there are no more than 2 links per post. We reserve the right to edit, remove or add a nofollow to any links we deem excessive so this will not be a place for SEO’s to beef up their efforts.

    Other than that we are just looking for a way to let our writing hopefuls exercise their blogging muscles in a place that may get some more exposure for them.

    Does the content have to be original?

    We accept only original content.

    Who owns the content?

    Once you put your content on the garage site it becomes Marketing Pilgrim content. If you have simply copy and pasted another post it will not reside on MP. We accept only original material that appears in the Garage and nowhere else.

    Any other rules or information?

    We are anticipating at least a 7 day period between when submissions hit the Garage and when our staff can look them over before posting. We guarantee no time for this process to happen and the volume of posts will determine whether that process goes quickly or not.

    So welcome to the Marketing Pilgrim Writer’s Garage! It’s open to all who are interested and we look forward to a different experience for aspiring bloggers.If you have any other questions please send an email to ( garage AT marketingpilgrim DOT com ). We look forward to meeting you!

  • 06:29

    What SEO product/service you need??? :)

    » Back Links Forum

    I have simple question - what really our SEO's community need - What SEO product/service you need??? :)

    I think it will be interesting to anybody.

    Waiting your answers :)
  • 06:15

    Folders vs Subdomains vs ccTLD in International SEO - An Overview

    » YOUmoz

    Posted by Jesper J

    Thoughts, Graphics and Formulas to Improve Decision-making

    The recent whiteboard Friday session from SEOmoz on International SEO: Where to Host and How to Target was a welcomed overview of how SEOmoz see this landscape. Together with Dan Taylors How To: International SEO and Matt Cutts on signal strengths of ccTLDs vs Geotargeting in Google Website Optimizer vs. IP-address, we start to see a clear picture (or less blurred), about when you should use each of the three methods of geotargeting:

    • ccTLDs (Country code top level domains) - like
    • Subdomains - like *
    • Folders - like *

    * It's assumed that you use Google Webmaster Tools (GWT) console to geotarget these under all circumstances.

    This post is a summary of existing knowledge and intended to help you answering tricky questions from customers and colleagues. And perhaps as a reminder for yourself :-)

    Main pros and cons of each geotarget-type

    Domain authority: is any metric of trust and authority that search engines attribute to a domain. Contrary to PageRank and Trust Rank, Domain Authority does NOT flow between unique domains. Age of the domain as well as unique domains linking to a domain are obvious metrics that make up Domain Authority. You can expect Domain Authority to flow freely to subfolders, but only partly (or only sometimes) to subdomains. Creating a is not expected to give you all that credit from you may hope for. Pages receiving good Domain Authority will rank without external links, just as you see with any article published on Wikipedia.

    GEO targeting: As can be seen from Matt Cutts' wrapup, a ccTLD has bonus attached when it comes to geotargeting. With folders and subdomains you have to stick with the less effective GWT console. Most international SEOs agree this is correct.

    Maintenance Cost: Some organizations are more efficient than others, but everything else being equal, buying, annual payment, DNS setup etc. has an attached cost og using more domains. Subdomains also require a correct DNS setup, special handling in the CMS etc. Folders on the other hand are supported by most CMSs.

    PageRank: PageRank is listed here due to the often seen misunderstanding that your choice of geo-targeting affects PageRank and that you lose PageRank on your language specific pages if you use e.g. a subdomain or ccTLD. It doesn't. The PageRank algorithm works on links between URLs, not domains or subdomains. If you launch a new website it doesn't change the PageRank if you use over for your language specific content. It is only how you interlink all your pages that matter in this regard. Hence you will see that PageRank is static in the following graphic.

    The image show that if you choose a folder-solution, you gain a lot of domain authority form your main domain, and you can expect lower maintenance costs. If you choose the ccTLD solution, you get a geortarget "bonus" that will help you rank in the local countries, however you lose the Domain Authority (0 years old and only one domain linking to it), and maintenance costs are higher. Subdomains are in between, without any obvious pros except on the maintenance part (which occasionally plays a part in the workings of real world SEOs).


    In the whiteboard Friday session the French surfer problem was mentioned, and it is still a real problem out there, when doing SEO for non US websites. If you use a ccTLD website you can expect higher CTR, higher conversion rates and higher spend per order. On the downside, you have to invest more in order to get a critical mass of incoming links to your domain. With subdomains you don't need to get as many links, but don't cater as well for the French surfer as with a ccTLD domain.

    The following graphic shows you have you with the right initial investment (linkbuilding), can expect a better bottom line. The folder solution has no initial investment (and starts at 0). Subdomains and ccTLDs has an initial investment and start of on the negative side. However, do to better CTRs, conversion rates etc. they perform better in the long run.

    Now this is all very simplified. The graph will look different for each website. Some websites will never reach break-even if the initial linkbuilding is too expensive, the local demand is too small or the French surfer still smells something fishy.

    In general larger companies with larger budgets, better brand penetration, better resources for translation and support o the local customers will stand a better chance of making a good ROI of the investment.

    Model for calculating Breakeven of a ccTLD project

    The faint-hearted can skip this part.

    In order to estimate or calculate break-even for an investment in launching ccTLD site we need to look at four KPIs (Key Performance Indicators):

    • Impressions (how many times you are shown in Google)
    • Click Through Rate (CTR )
    • Conversion Rate (CR)
    • Average Spend

    By having a ccTLD you can expect CTR, Conversion Rates, and Average Spend to increase from day one. The initial investment (for link building etc.) will increase both impressions (when going from page 2 in SERPs to page 1) and CTR (when going from position 7 to position 3). As a paradox you may see CTR fall when linkbuilding when you move from the top of page 2 to the bottom of page 1. Due to increased impressions the net-effect should still be an increased number of visitors.

    If you estimate the expected increases in these KPIs you can calculate an Increased Earnings Ratio (IER ) as:

    Break-even can then be calculated as:


    Even though the above graphs and formulas may be impractical (even impossible) to use to calculate a real-life break-even for using a ccTLD site, hopefully the model can raise awareness that this approach requires an investment of additional resources. Some websites and countries will be able to benefit from this approach, through higher monthly earnings. For others the ROI will be too small (or negative) to justify the project. No two websites are equal and only an analysis of a particular website in a particular country will answer if the expected ROI is great enough to pursue.

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